Oro Agri – catching growing markets in Southeast Asia

In the developing countries of Vietnam, Cambodia and Myanmar, agriculture is a major sector
of the economy employing more than 70% of the work force. With limited land, and a need to
consider food security for some 200 million people, crop protection is a critical factor.

“Oro Agri International recognizes the importance of agriculture in the region,” says Mr Erroll
Pullen, CEO, Oro Agri. “We have therefore appointed Dr. Quang Man as Regional Manager
for Northeast Asia which includes Vietnam, Cambodia, Myanmar and Laos. He in turn has
recruited the first Oro Agri sales person in the region to assist him. We believe our products
can make a major contribution in these countries by enhancing the performance of traditional
crop protection products and foliar fertilizers, which will enable growers to maximize the
potential from their land.”

“The region has ideal weather conditions for growing a variety of crops all the year round and
as a result has a thriving export market of rice, coffee, black pepper, rubber, tea and tropical
fruits. Exporting brings in valuable foreign currencies to the countries so governments and
growers are eager to produce high yielding, good quality crops,” explains Dr. Man. “The Oro
Agri range of products has been welcomed by growers looking for high yields and enhanced
crop quality whilst ensuring safety to the growers, environment and end-user.”

“Entering this market with a range of adjuvant and foliar fertilizer products is a first for the
region and is a great opportunity for Oro Agri to promote its products and show the crop
benefits that can be achieved,” says Dr. Man. “Each country in the region is slightly different
in terms of size and crop range but what they all have in common is a need to get the best out
of their land to meet the needs of a growing population and export market.”

The total cultivated area in the region is 50 million hectares – see Table 1. Myanmar has the
greatest potential with some 16 million hectares with rice and pulses being the most
significant crops by area. With its rich natural resources, large population and rapidly growing
market, Myanmar is regarded by some as the “last golden land in the world” and could
become a major market in the region for Oro Agri over the next three to five years. Four
products have been submitted for registration in the country and trials work is generating
some excellent results. The products include;
• PREV-AM – a biopesticide with fungicide, insecticide and miticide activity:
• WETCIT – an adjuvant that enhances activity of traditional crop protection chemicals;
• OROSTAR – a N-P-K fertilizer with micro-nutrients which aids the uptake of micro and
macro nutrients into the plant;
• TRANSFORMER – a blend of surfactants and plant extracts which improves soil
microbial action.

chart.png

Vietnam has the second largest cultivated area in the region but is by far the biggest market
by value, estimated at around US $ 1 billion per annum. Rice, which is the most significant
crop, comprises 60% share, with corn and rubber contributing as the next most important
crops. Oro Agri launched ORO-STAR, PREV-B2 and PREV-MAG into Vietnam in 2014 and is
now investing in producing data packages for several other products to gain registration.
Once registration is obtained and a full range of products are commercially available Oro Agri
will be in a strong position in this very important market.

The smallest country, by cultivated area, is Cambodia with 5 million hectares. Four Oro Agri
products: PREV-AM, WETCIT, ORO-STAP and TRANSFORMER have already been
registered in the country and been used by growers with positive feedback. To ensure more
rapid market penetration Oro Agri has appointed Nileda Co., Ltd as sole distributor for its
products in the country.

“Oro Agri has seen the potential of this growing market and has been one of the first
company to move into the region with a unique range of adjuvants and biorational products. It
is vital that we have the necessary data in place to ensure registration is secured for all our
products which can benefit growers and meet the food requirements of the population. We
also need to find and support local distributors for our products,” concludes Dr. Man.

OROWET, WETCIT, OROSTAR, TRANSFORMER, ORO-STAP, PREV-B2, PREV-MAG and PREV-AM are the proprietary trademarks of Oro Agri International Ltd.


For further information contact: 
Rich Fedigan , Oro Agri, Inc.
rfedigan@oroagri.com
www.oroagri.com

Dr. Quang Man, Oro Agri, Northeast Asia Regional Manager
qman@oroagri.com
www.oroagri.com
 

For press information please contact:
Moira Hart, Dewpoint Marketing, Tel: +44 (0) 1664 822678 Mob: +44 (0)7969 788052
moira@dewpointmarketing.co.uk


Notes for editors

About ORO AGRI Inc

ORO AGRI Inc.is part of the Oro Agri Group that develops and manufactures innovative biorational products using OROWET® technology for agricultural, turf and ornamental, and industrial applications worldwide. Established in 2001, the Oro Agri Group started with a single product and has expanded its product range as well as its global presence. Today, the company serves customers in over 80 countries. The vision of the company is to grow shareholder value through continual innovation, development and commercialization of a broad range of highly effective, low environmental impact, biorational products providing competitive solutions to serve growers’ increasing needs to enhance yields and sustain crop health.