Oro Agri Inc., a global leader in agricultural adjuvants, has announced the appointment of Mr Rich Fedigan as its Marketing Manager for the North American Free Trade Agreement (NAFTA) countries. In this newly created position, Rich will be responsible for the marketing and communications of the company’s complete range of products in the U.S., Canada and Mexico.

“The company has undergone recent strong growth which has made it necessary to add this new marketing position,” said Riley Reynolds, Sales Manager, Oro Agri Inc. “With annual product sales having increased by more than 30% each year over the past few years, it is vital that the marketing and communication efforts are also expanded and developed. Richʼs extensive experience in the agricultural industry provides us with the senior level management and leadership that we need to ensure continued and sustained growth in the market place.”

Fediganʼs career in sales and marketing includes positions with both agricultural product manufacturers and agencies. Most recently, he was Director of Marketing Communications with Marrone Bio Innovations. Previously he has worked for Reinke, Bayer ES and Monsanto. He holds degrees in agricultural economics from Ohio State University and Penn State University.