Oro Agri to Focus on French Market With a New Appointment
ORO AGRI International Ltd has appointed Mr. Eric Ferré as Business Development, Technical and Regulatory Support for France and North African countries. He will focus the company’s efforts in developing and supporting the innovative insecticide-fungicide PREV-AM PLUS in France and provide support for new product development utilizing ORO AGRI proprietary OROWET and TransPhloem Technology.
PREV-AM PLUS is manufactured by ORO AGRI, and contains the active ingredient Orange Oil. It offers unique all-in-one insecticide, fungicide and acaricide activity and is ideally suited to Integrated Pest Management (IPM) programs. ORO AGRI is the sole owner, notifier and source of active substance Orange Oil as included in Annex 1 and manufacturer of PREV-AM, PREVAM and PREV-AM PLUS.
PREV-AM PLUS is registered in Italy and now France where it will be distributed by NUFARM France. PREV-AM is currently registered in Spain, Germany and Belgium. New registrations, for an updated formulation, are expected in 15 countries in 2018.
“Eric has extensive knowledge of, and practical experience with, a range of products including bio-control products, bio-stimulants and adjuvants, as well as registration processes, which he has gained through working for ANADIAG,” explains Ms. Carol Pullen, General Manager Europe. “His main role will be to support PREV-AM PLUS and the ORO AGRI soil conditioner TRANSFORMER (distributed by JD Eco Performance), by providing technical and sales support and developing the product in France and North Africa, especially on new emerging pests and diseases that are affecting Europe.”
“ORO AGRI is a very dynamic and fast growing company developing and pioneering sustainable crop protection and yield enhancement solutions for farming,” says Eric. “Joining the ORO AGRI team is a great opportunity to actively participate in the evolution of agriculture by making its highly effective and environmentally friendly products available to farmers and growers. I am keen to contribute to the company’s growth in France, promoting the product range and supporting the development of new innovative solutions.”
Eric is an agricultural engineer gaining a diploma at the Ecole Nationale Supérieure Agronomique de Toulouse. Having spent 3 months at the John Innes Centre, Norwich he joined Anadiag SAS as European Project Manager, Business Development Manager and then European Sales Manager where he was responsible for the commercial activities of the group.
Notes for editors
For further information on PREV-AM PLUS see the video (in French) at VIMEO
PREV-AM, OROWET, TransPhloem and ORO AGRI are registered trademarks of Oro Agri International Ltd
For press information please contact:
Moira Hart, Dewpoint Marketing,
Tel: +44 (0) 1664 822678
Mob: +44 (0)7969 788052
About ORO AGRI
Oro Agri International develops and manufactures innovative biorational products using OROWET® technology for agricultural, turf and ornamental, and industrial applications worldwide. Established in 2001, the ORO AGRI Group started with a single product and has expanded its product range as well as its global presence. Today, the company serves customers in over 80 countries. The vision of the company is to grow shareholder value through continual innovation, development and commercialization of a broad range of highly effective, low environmental impact, biorational products providing competitive solutions to serve growers’ increasing needs to enhance yields and sustain crop health.